What is Crowdsourcing?
Crowdsourcing is a tool that outsources tasks and decreases the workload of members of a company. It is a phenomenon that arose a few years ago and has gained more and more space on the Internet. It is also known as distributed open collaboration or open task outsourcing.
The term Crowdsourcing was created by Jeff Howe, who established that the concept depends on the participation of indeterminate people, of which the most suitable will be found to develop the tasks, respond to complex problems and provide relevant ideas for the company
Once the most suitable or suitable collaborators for the company have been chosen, they receive some reward for their participation in the project. The reward can be receiving some financial gratification, appearing on the list of project participants or obtaining a new job.
In short, Crowdsourcing is a massive collaboration through new technologies, such as Web 2.0, to execute certain actions that help the development of a project.
What is Crowdsourcing for?
Crowdsourcing is used to acquire varied ideas and innovative proposals that can drive a business and achieve the best results. By being external collaborators and not having a direct relationship with the company (as an employee would be), they visualize things from a different point of view and can manage to change the approach of any project.
It also serves to find, in the group of collaborators, a person who is really useful and who can provide results in the future. Thanks to this, new possibilities open up to generate new projects.
Examples of Crowdsourcing
Some organizations like Wikipedia, use the Crowdsourcing to generate content or call to action. In the case of Wikipedia, it gives the possibility that the same users who are looking for information on the site, also give their own contributions, either with extensions or providing new data on certain topics.
Among the practices that are carried out with Crowdsourcing are that of collective financing, which consists of contributing an amount of money to view the content of a blog or publish an ebook. There is also the call to action on Social Networks which, in recent years, have become the most used by companies, NGOs and cultural institutions.
